February 20, 2016 0 Comments Makeup

What exactly is glow-in-the-dark eyeshadow and how is it made? Everything you’re wondering about Kendall Jenner’s Estée Edit eyeshadow palette

315B7A4000000578-0-image-a-86_1455847848994

Every beauty blogger and their best friend have posted about Kendall Jenner’s new eyeshadow palette in collaboration with Estée Lauder, whom she is the face of.

Releasing the news on Refinery29 just yesterday, Kendall spread the word via a cute video (below) where she explained why she’s so excited about the palette, how she put her personal twist on the packaging and why she selected each and every shade.

kendall jenner eyeshadow palette

More interesting then the actual product release however (we all knew she would eventually release more beauty products, her lipstick for Estée Lauder – Pure Color Envy Matte Sculpting Lipstick – sold out almost immediately last year!) is the fact that two of the eyeshadow shades within the palette are blacklight activated, meaning they are glow-in-the-dark.

From here on in, glow-in-the-dark will be GITD.

This is the part that had me scratching my head, how do they make GITD eyeshadow and what are the ingredients?

After a little bit of investigating last night over a glass of rosé I soon realised Estée Lauder aren’t the first to dabble with this sci-fi eyeshadow – they are just fantastic marketers because they have Kendall behind the product release, which is clearly targeted to us young-at-heart girls. Who wouldn’t get excited over GITD makeup?

kendall-jenner-estee-edit-eyeshadow-palette-2

What I found was that GITD makeup has been around for a while, ask anyone who’s spent a decent amount of time in the ‘rave cave scene’ and they will tell you that!

To make eyeshadow GITD, transparent phosphorescent micro-powder is added to the coloured eyeshadow pigment to allow it to light up in dark rooms.

Some people even make their own GITD powder from scratch at home! I’ll link the video below. I will say, I think it’s far more safe to actually buy a ready-made GITD eyeshadow palette – the skin tissue around our eyes is so sensitive that you really wouldn’t want to put anything on it that you weren’t sure was safe.

kendall jenner estee edit eyeshadow palette

For the sake of curiosity though, I’ve detailed how to make it. I know most girls who pick up this palette will say to their friends ‘how do they get the eyeshadows to glow?!’. This is when you will be able to step in with this awesome information and knowledge! You may even be called a know-it-all!

The procedure to make glow-in-the-dark powder is relatively straightforward.

All you need is:

  1. 1.875g of aluminum nitrate nonahydrate
  2. 530mg of strontium nitrate
  3. 10.7mg of europium nitrate pentahydrate
  4. 21.9mg of dysprosium nitrate pentahydrate
  5. 30.9mg of boric acid
  6. 3mL of distilled water
  7. 3.9g of pure urea

See, easy! Ingredients you could find at any Woolworths or Coles! Haha!

Watch the video to see how the ingredients are mixed to create the glow-in-the-dark powder.

If you would rather leave the mixing to scientists (I think I will be!) Kendall’s eyeshadow palette (The Estée Edit by Estée Lauder Eyeshadow Palette, $48) will be available mid-March exclusively at Sephora stores. It is yet to be confirmed if it will make an appearance in Australian Sephora stores. I will keep you posted!

Do you like the idea of GITD make-up? Are you girl-crushing on Kendall Jenner? What do you think of Kendall’s relationship with Estée Lauder? Let me know below!

SS x