June 25, 2015 0 Comments Fashion, Must Have

Easy Yeezy Beautiful! Kanye West’s Adidas Originals x Yeezy Boost 350 Sneakers are about to take over the world. Are you a fan?

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The frenzy is getting more frantic – everyone, repeat EVERYONE, wants a pair of Adidas x Yeezy Boost 350 Sneakers.

Whether it’s because Kanye West has designed them himself, the fact that Kim Kardashian and Kylie Jenner among other celebs have been wearing them everywhere and celebrating the level of comfort they offer, or because you can get a ridiculously cool fashion statement for around $200 US dollars – there are many reasons to have these sneakers on your ‘most coveted’ list.

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Kim K wearing her comfy Yeezy Boost 350 sneakers at the airport en route to Cannes.

The Boost 350 is part of the YEEZY SEASON 1 collaboration collection with Adidas Originals ‘that cherishes universality and timelessness’ – Kanye’s words not mine!

I kind of love that Kanye first brought out a sneaker with Nike in 2009 but they didn’t allow him to make anymore shoes because they didn’t understand his vision and wouldn’t allow him to be apart of the creative process.

Now that he’s teamed up with Adidas the response to his range has been huge. Seriously though, who ever made that massive mistake at Nike should be let go. What a missed opportunity? You can hear Kanye’s rant below. Start the video at 11 minutes in.

What I personally love about these sneakers (and to be honest, I’m more of a heels 24/7 kind of gal) is their simple unlined Primeknit and suede outer – so ‘farshun’. What makes them ‘the most comfortable shoes in the world’ (Kim’s words) is the full length internal Boost™ pad. This squishy internal panel has energy-returning properties that help keep every step charged with an ‘endless supply of light and fast energy’. I also like the large cotton handle at the back of the sneaker which makes pulling them on a breeze.

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Kylie Jenner posted this picture of the Yeezy Boost 350’s going through customs on her most recent jaunt. It’s easy to work out which pair is hers and which is Tyga’s based on the pure size of the sneakers!

The uni-sex sneakers are available from the 27th of June online – but if you aren’t on the waiting list you may have to wait a tad bit longer.

What are your thoughts on Kanye? Do you love his collaboration with Adidas Originals? Would you wear these uni-sex sneakers? 

SS x